CUE's AR Prize Drop is a versatile gamified experience that works both as a standalone activation and as a digital complement to physical prize drops. Participants access AR Prize Drop through a simple tap or scan via NFC-enabled items (like branded pens or cards) or QR codes, then catch falling digital items on their phone screens to reveal prizes and win rewards.
As a session or event finale: AR Prize Drop creates an exciting closing moment that rewards attendees for staying through the entire experience, keeps energy high, encourages full attendance, and works seamlessly alongside other CUE products like polling and light shows.
As a complement to physical prize drops: AR Prize Drop solves a key challenge with traditional activations — physical drops like parachute drops or cow drops are expensive, limited in quantity (typically 20-30 or even 200 items per event), and only reach a small fraction of the crowd. A winning strategy used by teams like the Seattle Mariners with their 'Hot Dogs from Heaven' activation: drop a limited number of physical items from the rafters, then immediately invite all fans to scan a QR code and catch virtual items through AR. This dramatically extends the sponsor's reach to thousands of participants, increases data collection, and ensures every fan feels included — not just the lucky few in the drop zone.
AR Prize Drop also works perfectly as a standalone digital activation for venues without the infrastructure for physical drops, creating the same excitement and engagement without the logistical complexity or cost.