CUE's AR Prize Drop uses a sophisticated distribution algorithm designed to spread prize wins throughout the entire activation window rather than giving them all away in the first few minutes. The system works on a curve: it may distribute a higher percentage of prizes early on (in case participation is lower than expected), then throttles back during peak participation, and then ramps up again toward the end of the activation to ensure all prizes are awarded. Each time a fan taps to catch a falling prize, the system calculates their odds based on the percentage you've configured — so if you set a 10% chance, each individual tap has a 10% probability, but the system manages the overall distribution to prevent rapid depletion. For grand prizes or high-value items, CUE recommends setting lower percentages (around 1-4%) to ensure these special prizes are spread throughout the experience rather than claimed immediately. This creates excitement and keeps fans engaged longer, especially when they see others around them winning.
