The prize percentage setting in CUE's mobile games like Swish determines how quickly prizes will be distributed to players. A higher percentage (like 70-80%) means that each individual player has a higher chance of winning, which results in prizes being claimed very quickly — often within the first 15-30 seconds of the activation going live. The first players to jump in and play are most likely to win. If you want to extend the prize distribution over a longer period, you would lower the percentage. However, if your goal is to give away all your prizes efficiently and create excitement with early winners, keeping the percentage high (70-80%) is recommended. This creates an incentive for fans to participate immediately when the activation launches.
