AR Prize Drop prizes don't need to be expensive — they just need to feel valuable to fans. CUE recommends a 'reverse pyramid' prize structure with multiple tiers to maximize engagement:
**Prize Structure:** - One compelling grand prize at the top (premium seats, exclusive experiences, or significant merchandise) to drive initial interest - 3-5 secondary desirable prizes (signed gear, moderate-value vouchers) to give fans realistic winning chances - A large quantity of smaller prizes (discount codes, small vouchers, promotional items) - A consolation prize tier where everyone who participates receives something (even a small discount code)
**Effective Prize Mix:** The most successful activations combine multiple prize types: sponsor-provided coupons and BOGOs (free items, buy-one-get-one offers, percentage discounts), team merchandise and tchotchkes (koozies, stickers, small giveaway items), experiential prizes (seat upgrades, meet-and-greets, early entry access), and revenue-driving offers (discounted ticket packages, kids club memberships, store coupons).
**Internal Prize Options (Non-Sponsored):** Teams commonly source prizes internally: upgraded tickets or seats, autographed jerseys or merchandise, team store gift cards or percentage-off discounts, unique experiences like pitch-side access or player meetings, and concession partnerships (BOGO beverage deals).
**Key Insight:** Prizes can also drive your department's objectives — a 'prize' can be a compelling offer to purchase season tickets or join the booster club. For sponsors, the activation delivers significant value through brand exposure and data collection, so the prize commitment doesn't need to be extravagant. When fans see others winning, it creates social proof that encourages participation and extends engagement throughout the activation window.