The frame image in AR Prize Drop is an overlay graphic that appears once fans click 'Start' and enter the gameplay experience. It sits at the top of the screen, layered over the AR camera view and the countdown timer. CUE recommends designing this as a fully transparent 9x16 PNG with cloud graphics at the top to create the illusion that parachutes are falling from the sky. This simple addition significantly enhances the visual immersion of the experience. You don't need to make it complex — subtle cloud imagery provides the atmospheric effect that makes the activation feel polished and cohesive with the falling parachute theme.
