Having a highly engaged local organizing committee (LOC) is one of the most critical success factors for AR Prize Drop deployments at international tournaments. When the local team is actively invested in the activation‚ handling real-time adjustments, coordinating prize logistics, promoting QR codes to fans, and managing on-site execution‚Äîparticipation rates soar significantly. CUE has seen this firsthand at FIFA events and tournaments in Qatar, where strong LOC engagement contributed to thousands of QR code scans per match. The local representative serves as the on-ground coordinator across time zones, while CUE's responsive support team provides platform readiness and can make changes at any hour. This partnership between an engaged local team that understands the venue and audience, paired with CUE's available support, creates the ideal conditions for successful fan engagement. Without that local buy-in and investment from the organizing committee, even the best technology won't reach its full potential.
