The most effective approach involves the artist building a narrative around the Light Show experience. Artists can share a brief story about discovering the technology and invite fans to be part of something special. During a natural break in the setlist, the QR code is displayed on LED screens while the artist explains that fans should scan the code and keep the browser open on their phone. The key is giving clear instructions: scan the code, stay on the page, and hold up your phone when the magic happens. Some artists also preview the Light Show on social media before shows, which primes fans to participate. The promotion works best when it feels like an authentic, exciting moment the artist is sharing with their audience rather than a technical instruction.
