The Light Show delivers significantly more sponsor exposure than just the 90-second (or however long) activation. Before the show even begins, you'll typically display a QR code on the video board with a 30-60 second countdown, during which the sponsor receives exclusive branding and visibility as fans are prompted to scan and join. Then during the show itself, the sponsor's logo and messaging appear on every participating fan's phone screen — creating thousands of individual branded impressions. After the show, you can display an end card with additional sponsor messaging. When you factor in the pre-show countdown, the activation itself, and the end card, sponsors often receive 2-3 minutes or more of high-impact, exclusive inventory.
