The Newsfeed: Your Direct Line to the Sales Floor
In the world of retail, staying top of mind is the difference between a recommendation and a missed opportunity. The Newsfeed is your brand’s dedicated space to engage, inform, and inspire the retail associates who represent you every day.
What is a Newsfeed ?
Think of the Newsfeed as your brand’s internal social media channel. It’s a dynamic stream of content where you can share real-time updates,ranging from product launches to contest winners and "thank you" notes, delivered directly to the frontline staff.
Why It’s a Game Changer for Your Brand
Maintain Constant Visibility
Don't let your brand presence fade between major campaigns. The Newsfeed allows you to stay in front of retail associates year-round, ensuring that when a customer walks in, your products are the first ones they think to recommend.
Turn Associates into Insiders
Build a community, not just a sales force. By sharing behind-the-scenes content and exclusive updates, you make associates feel like part of your brand family. When they feel like "insiders," they sell with more passion and authentic knowledge.
Real-Time, Targeted Communication
Announce Launches: Create immediate "buzz" for new initiatives.
Send Reminders: Prompt quick action on time-sensitive sales or expiring rewards.
Localized Outreach: Target specific regions with info about local events or demos.
Engagement Over Perfection
You don’t need a massive production budget to be effective. The Newsfeed thrives on authentic, frequent updates. Whether it’s a quick holiday shoutout or celebrating a monthly prize winner, consistent engagement builds lasting loyalty.
The Bottom Line ❗
Regular Newsfeed updates lead to higher engagement, better brand knowledge on the sales floor, and ultimately, a significant lift in your sell-through.
How to Publish High-Impact Newsfeed
How to Publish High-Impact Newsfeed
The newsfeed tool is a powerful way to connect with your users directly from your dashboard. With just a few steps, you can start interacting and reaching hundreds, even thousands, of users! Here’s a simple guide to get you started:
Step 1 - Locate the Newsfeed tab in your Interaction Center
Step 2 - Select the Newsfeed tab
Pro Tip💡
Don't forget to unpublish the Newsfeed when the information is not relevant anymore! We don't want to Hype user on a campaign that does not exist anymore. (This can be done when selecting the dots next to the newsfeed)
Step 3 - Click on '' Create Newsfeed ''
Step 4 : Complete the required information
- Image or Video
- Title
- Description (300 Characters)
- Link
Step 5 - Time to Publish!
Step 6 - Select your targeting / User that will see your Newsfeed
- All : All the users linked to your Brand
- Specific Store(s) : Users that are in Specific stores.
- Specific Group(s) : Users that are in Specific Groups
When ready, click on Publish
Step 7 - Review your Newsfeed or Archive/end it!
- To review your newsfeed, you just need to click on it, Voilà!
- If you wish to end/delete the Newsfeed, you may select the three dots and archive.
Once launched, your Newsfeed will be visible to users. Check out a sneak peek below of how it will appear! 😄
Always feel free to reach out to support@endvr.io for any kind of questions.