Why Launch a Campaign?

Campaigns are your brand’s most powerful tool for influencing the "moment of truth" on the retail floor. By creating a campaign, you move beyond passive shelf presence to actively driving results. Brands use campaigns to:

Boost Sell-Through: Drive immediate revenue by attaching cash incentives to every sale.
Bridge the Knowledge Gap: Turn associates into experts with bite-sized training missions.
Ensure Store Standards: Get real-time photos of your displays and merchandising.
Build Advocacy: Create a lasting connection with the people who represent your brand to customers.

Whether you're launching a new product or clearing inventory, campaigns ensure your brand is the one associates choose to talk about.

Build it right the first time.

Check out our Optimal Campaign Design Guide below for tips on creating high-performing missions that associates love 👇

Sales Incentives 💰

To help your brands get the most out of their investment, this guide explains how to time your campaigns and structure your rewards for maximum impact.

Strategic Campaign Timing & Reward Layering

Success on the frontline isn't just about the "hook"—it’s about sustained momentum. Use these guidelines to ensure your campaign has the legs to reach its full potential.

Recommended Campaign Duration ⏱️

Building brand awareness and habit takes time. For the best results, follow these timelines:

Minimum Duration (6 Weeks): This allows the retail network to discover, learn, and start acting on your missions.
The Sweet Spot (3 Months): This is the ideal duration. It provides enough "runway" for your campaign to gain traction, reach every shift rotation, and drive consistent, meaningful engagement.

🎯 Maximize Engagement with Layered Rewards

Don’t rely on a single incentive. To keep users engaged from start to finish, we strongly encourage layering different reward types. This creates multiple "reasons to win" and keeps associates coming back to your brand throughout the campaign.

Your Reward Toolkit:

💸 Money: Instant cash for sales—the ultimate motivator for performance.
🎁 Free Products: Seed your product with the experts so they can "wear and share."
🏷️ Discounts: Empower associates to buy your brand for themselves.
🏆 Prizes: High-value "Grand Prizes" (like a trip or a bike) to create buzz and excitement.

The Result: Layering keeps your brand exciting. It prevents "incentive fatigue" and ensures that whether an associate is a top seller or a new hire, there is a reward that motivates them.

What Layering Rewards Looks Like:

Digital Learning 🎓

Choosing Your Learning Campaign Type

We recommend two distinct campaign structures based on your brand goals. Choosing the right one ensures your content remains relevant and engaging for the retail associate.

The Year-Round Foundation / Evergreen Campaigns

Duration: 6 to 12 Months

The Content: Focus on your brand mission, core values, and key pillars.
The Strategy: While the story remains consistent, we recommend relaunching it seasonally (e.g., Spring/Summer and Fall/Winter).
Why Relaunch? Updating your imagery and refreshing the rewards keeps the content "fresh" for long-term staff while ensuring new hires are greeted with a current look and feel.

Seasonal: Strategic & Product-Focused

Duration: 1 Quarter (3 Months)

Purpose and When to use

Product Launches: Deploy these the moment new inventory hits the retail floor so associates are ready to sell on day one.
Marketing Initiatives: Use these modules to tell deeper stories—such as your sustainability efforts, athlete partnerships, or a deep dive into new technology.
Brand Support: Educate on important "value-adds" that help close a sale, such as your warranty program or repair services.

Pro Tips for High-Impact Content 💡

Retail associates are busy and usually accessing ENDVR on their mobile devices during short breaks. Use these tips to ensure your campaign stands out:

📸 Lead with Graphics, Not Text: Visual content is significantly more engaging than large blocks of text. Use images to tell the story and keep your written descriptions punchy.
📱 Use Mobile Screenshots: Want to show off a specific product feature or your website? Take a screenshot on your phone and upload it. Since associates are viewing the mission on their phones, these images will feel native and fit perfectly.
🎨 Design in PowerPoint: You don’t need fancy design software to stay on-brand. Create your slides in PowerPoint using your brand’s fonts and colors, then "Save As" or export them as .png or .jpeg files. Upload these images to ENDVR for a polished, professional look in minutes.

Here's why Graphics is better than Text

Retail Ops 🛍️

To help your brands master their field execution, here is a detailed breakdown of the four Retail Operations (Retail Ops) campaign types. These tools allow brands to act as if they have eyes in every store, providing real-time data directly from the frontline.

Mastering Retail Ops: 4 Ways to Optimize the Field

Retail Ops campaigns are designed to move beyond learning and into execution. Use these four types to collect valuable field data, verify store standards, and gain actionable insights into how your brand lives at retail.

Merchandising Check

Ensure your brand is visibly and properly displayed. Consistency is key to a premium brand experience. Use this campaign to:

Validate Planogram Compliance: Are your products in the right place?
Verify Signage: Ensure seasonal promotional materials are displayed correctly.
Visual Confirmation: Require photo submissions to see exactly what the customer sees.

Rep Account Servicing

Track and document visits from your field teams. Maintain a clear record of how your representatives are supporting your retail partners. Use this campaign to:

Log Store Visits: Record staff interactions and "time-on-floor."
Document Services: Track what was accomplished (e.g., tech training or re-merchandising).
Build an Audit Trail: Use time stamps and photos to maintain a history of account engagement.

Inventory Check

Get real-time insights into what’s on the shelf. Don’t wait for a month-end report to find out you're out of stock. Use this campaign to:

Identify Low Stock: Spot "outs" or low-stock items before they lead to lost sales.
Verify Assortment: Confirm that the store is carrying the full range of products they've committed to.
Gauge Sell-Through: Get a pulse on how quickly core and seasonal products are moving.

Employee Survey

Gather direct feedback from the people who know your brand best. Your frontline associates are your best focus group. Use this campaign to:

Measure Sentiment: Understand how associates feel about your brand vs. competitors.
Test Knowledge: Identify gaps in training that may be affecting sales.
Refine Strategy: Use "frontline intelligence" to improve your future product launches or marketing stories.

How to Create & Launch a Campaign

We’ve streamlined the process so you can build your Campaign and its Missions (the tasks associates complete) at the same time. This one-flow setup ensures your brand gets to market faster.

Step 1
Log into the brand dashboard, go to Campaign Management tab and select 'Campaigns'. Then, click on '+Create Campaign'.

Step 2
Choose a campaign type!

🚀 Retail Operations

Purpose:
Ensure your brand is properly executed in-store through operational checklists and surveys.

Key Benefits:

Run merchandising audits, inventory checks, and employee surveys
Collect real-time data from the field
Identify stock gaps, display issues, and training needs

Use Case:
Perfect for confirming in-store display compliance, understanding out-of-stock trends, or gathering direct feedback from staff.

Learn how to create your Retail Operations campaign by clicking here.

🏆 Sales Incentives

Purpose:
Motivate sales associates to drive sell-through by offering rewards tied to performance.

Key Benefits:

Launch incentive programs at scale in minutes
Collect rich sales data across multiple locations
Track ROI and campaign impact in real time

Use Case:
Great for boosting product push during peak seasons, new product launches, or promotional periods.

Learn how to create your Sales Incentives campaign by clicking here.