Consumer Cash Back helps brands directly reward shoppers for making in-store purchases through their retail partners. By offering instant cash back incentives on qualifying products, brands can increase sell-through, strengthen retail partnerships, and gain clear attribution on their marketing investment.
With this program, brands can easily set offer amounts, choose participating stores, and monitor results in real time, all within the ENDVR platform. Shoppers enjoy a seamless reward experience through SMS receipt upload, while retailers benefit from higher traffic and larger baskets.
Why Brands Choose Cash Back
Protect Your Brand Value: Maintain your premium MSRP on the shelf while still providing a meaningful incentive to the shopper.
Strengthen Retail Partnerships: Drive traffic into your retailers' doors, helping them move inventory and increase basket sizes.
Clear Attribution: See exactly which marketing efforts lead to a verified in-store transaction.
Frictionless for Shoppers: No apps to download. Shoppers simply upload a photo of their receipt via SMS to claim their reward.
The Bottom Line
This approach focuses on motivating in-store purchases and enhancing loyalty without relying on price-slashing that erodes brand value. You get the sales data you need, and the shopper gets a reward they'll remember.
In this guide, you'll learn step by step how to launch your own Consumer Cash Back campaign, from setting your offer details and selecting participating stores to configuring rewards and setting end criteria.
🛍️ How to Launch a Consumer Cash Back Campaign
Step 1 - Create Campaign
Step 1 - Create Campaign
Go to the Brand Portal, click Campaigns in the left navigation, then click +Create Campaign
Step 2 - Select Consumer Cash Back
Step 2 - Select Consumer Cash Back
Select Consumer Cashback and click Confirm
Step 3 - Enter your Campaign Name and Description
Step 3 - Enter your Campaign Name and Description
💡 The name is internal only. It won’t be shown to customers. Use a short, recognizable title to help your team identify this campaign in reports and management tools.
The description will appear on the public campaign page. Use clear, simple language to explain what the customer needs to do.
Step 4 - Fill in your Campaign Details.
Step 4 - Fill in your Campaign Details.
ENDVR makes it easy to give your associates all the essential information they need for a successful campaign.
Image - Add a visual representation of the mission. This image helps users understand what the mission is about.
Card Title - This title will appear prominently on the public offer card. Choose a short, clear title that highlights the main benefit or offer (e.g., "Get $15 Cash-Back").
Card Description - This description will appear on the public offer card, directly below the title. Use simple language to briefly explain what the customer needs to do to qualify (e.g., "Buy a pair of pants from participating stores and get $15 back."). Keep it concise.
Step 5 - Configure your Rewards.
Step 5 - Configure your Rewards.
Set the rewards for your campaign here. Define clearly the incentives associates and shoppers will receive when successfully completing tasks or reaching campaign objectives. Providing appealing rewards significantly boosts engagement.
Rewards can be offered as a fixed cash amount or a percentage cash back on the purchase.
❗ Note: Only cash rewards can be used for Consumer Cash Back campaigns.
Step 6 - Select your Target Stores.
Step 6 - Select your Target Stores.
Define which stores will receive and participate in this campaign. You can choose stores manually, use pre-defined groups, or import a list. Options include:
All Stores
Specific Stores
Specific Groups
Specific Countries
Once selected, these stores will receive the campaign when it is launched.
Step 7 - Add your Receipt Review Instructions.
Step 7 - Add your Receipt Review Instructions.
This section is for internal use only and will not be shown to customers. Use this field to give your team guidance on how receipts should be evaluated. For example, eligible products, purchase limits, required proof details, and any exceptions.
💡 If you have no additional instructions, simply select No Additional Information to proceed.
Step 8 - Choose when you want to launch your campaign.
Step 8 - Choose when you want to launch your campaign.
Before launching, choose the start date. Either launch it immediately or schedule it for a later date.
🚨 Important: If your campaign includes money rewards, you must have sufficient funds in your Brand Wallet. If your wallet balance is below the required amount, the campaign will not launch.
Last Step - Set your Campaign End Criteria.
Last Step - Set your Campaign End Criteria.
Decide how and when your campaign should end. You can choose from the following options:
📅 Specific End Date - The campaign will automatically close on the selected date
💰 Budget Limit - The campaign ends once the allocated budget is fully used.
You can select one or multiple criteria. Whichever is reached first will trigger the end of the campaign, giving you full flexibility and control over your campaign's duration and spend.
Your campaign is now live and shoppers can start claiming their cash back rewards!
Questions? Reach us through the chat icon in the app or by sending an email to support@endvr.io.