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Advantages of Engraffo Plus versus Basic

This article highlights the advantages of the Engraffo Plus upgrade compared to Engraffo Basic

Written by Gary Williams

Engraffo Projects are available in two tiers: Basic (Self-Managed) and Plus (Engraffo-Managed).

Engraffo Basic provides a simple, self-managed experience with a single project link, unlimited evidence assets, and essential engagement metrics. Engraffo Plus expands your project with advanced analytics, unlimited tracked links, and engagement insights designed to help sponsors understand how content is being consumed across audiences and campaigns.


Note: Engraffo Plus is enabled by default when creating a new project but can be disabled if a Basic deployment is preferred. Basic projects can be upgraded to Plus at any time from the Project page.


The greatest value of Engraffo lies in the Plus experience, enabling publishers and sponsors to measure engagement more effectively, segment traffic sources, and optimize evidence delivery through real-time analytics.

Engraffo Basic

  • Single project link

  • Essential real-time consumption metrics

  • Unlimited evidence assets

  • Asset-level engagement statistics

  • QR code generation

  • Sunshine Act data collection and reporting

Engraffo Plus upgrade

Everything in Engraffo Basic, plus:

  • Advanced project analytics with engagement trends over time

  • Unlimited tracked links with independent performance analytics

  • Audience segmentation by campaign, channel, territory, representative, event, or custom link

  • Project Layout assignment by tracked link

  • Team analytics with aggregated insights across all projects

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