This is the second part in a three part process. First you need to set up the Personalities / Jocks. Then you need to set up some Programs. Finally you want to set up the Schedules. If you follow these three step process, it will make this so much easier to understand.
This tool lets you set up programs. Programs are the names of your shows, which will be used for Schedules.
Example: "Morning Show", "Afternoon Show", "Weekend Show"