Skip to main content

How To Introduce Gifting To Fans

Updated yesterday

The most powerful form of discovery is a friend

Music can be discovered in so many ways, but nothing is cooler than when a friend shares a new track or experience they know you will love. It is not just about the audio. It is about the shared moment.

We have brought that connection to the Marketplace with our new Gifting feature. Fans can now select any release, add a personal message, and have it delivered directly to someone special.

HOW IT WORKS

To gift a new release: Click “Get Access” on the release page to purchase. Select “Give as a Gift” then add in your name, the recipient’s email, and a short message.

To gift from a collection: Go to the Library, click into a release already owned, and select the “Gift Now” icon on the right-hand side.

The recipient will receive an email immediately with access to their gift.

WHY IT MATTERS

Gifting on EVEN is fan-to-fan momentum with real value behind it.

  • Organic Discovery: It lets your fans do your promo for you by sharing the experience directly.

  • Chart Impact: All gifts are chart-eligible.

  • Flexibility: Fans still have the pay-what-you-want option.

  • Buzz: Gifting generates more conversation around your release.

Tip: Mention the Gifting feature while you promote your EVEN release. Remind your fans that sharing the music is the best way to support the art they love.

Need help? If you have questions, reach out to our support team at support@even.biz. We respond Monday through Saturday from 9 AM to 6 PM ET and can resolve most payout issues immediately.

Did this answer your question?