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Activate and Use the HubSpot Integration

Automatically sync event contacts and RSVP data with your HubSpot CRM – including field mapping, lead tracking, and automations.

Lasse Schmitt avatar
Written by Lasse Schmitt
Updated this week

1. Introduction

The HubSpot integration from eventpage.ai is designed to seamlessly sync contacts and event data with your HubSpot CRM throughout the event process.

Once active, participant data is automatically added as contacts, existing records are updated, and you can trigger workflows in HubSpot.

This guide will show you how to:
✅ Activate the HubSpot integration in your settings.
✅ Map RSVP fields to HubSpot properties.
✅ Start syncing and trigger automations.

2. Step-by-Step Guide / How It Works

Step 1: Activate Integration

  1. Go to Settings > Connect in your eventpage.ai account.

  2. Toggle on HubSpot.

  3. Log into your HubSpot account and confirm the connection.

Step 2: Configure RSVP Field Mapping

  1. After activation, a pop-up will appear for field mapping.

  2. Link RSVP fields from eventpage.ai to matching HubSpot properties.
    – Example: “First Name” → “First Name”, “Company” → “Company”

  3. You can map default and custom fields.

💡 Tip: Use mapping to pass through event-specific fields like category or location.

Step 3: Start Syncing

  1. Save the mapping to begin syncing.

  2. All new RSVPs will now sync automatically to HubSpot.

  3. Existing contacts are updated – e.g., with a new phone number or address.

💡 Note: Syncing only applies to events where the integration is enabled.

3. Best Practices & Pro Tips

✅ Use tags or custom properties like Event Name to track origin.
✅ Combine this with HubSpot workflows to send automatic follow-up emails.
✅ Use event actions as triggers for nurturing flows or sales sequences.

4. Troubleshooting & FAQs

Q: Why aren’t my contacts showing up in HubSpot?

A: Make sure the integration is active and the mapping was saved correctly.

Q: What happens with duplicate contacts?

A: Existing contacts are updated – no duplicates will be created.

Q: Can I enable the integration for specific events only?

A: Yes, you can toggle the integration on or off per event.

Q: Does it sync past RSVPs too?

A: No – only RSVPs submitted after activation will be synced.

🔐 Data Protection & GDPR Notice

  • Data is transmitted securely via the official HubSpot API.

  • eventpage.ai is fully GDPR-compliant, hosted on Google Cloud.

  • Recommended: add a consent clause to your form, e.g.:
    “By registering, you agree to the transfer of your data to HubSpot.”

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