Your event page has one job: remove doubt and increase conversion.
A short promotional video or a clear menu PDF can dramatically improve ticket sales because they reduce uncertainty and increase perceived value.
Here’s how to use them strategically.
Add a Promo Video (To Increase Emotional Buy-In)
Video works best for:
Wineries & distilleries (atmosphere + storytelling)
Farms & outdoor venues
Festivals & live events
Chef-led dinners
Keep it:
30–60 seconds
Authentic, not overproduced
Focused on what guests will experience
Best practice: Place the video near the top of the event description. Emotion first, logistics second.
How to Add It
Upload to YouTube or Vimeo (unlisted is fine).
Copy the link or embed code.
Paste it into your event description editor (HTML/embed view).
Since your event page lives inside Shopify, embedded videos function just like they would on a product page.
Add a Menu PDF (To Increase Confidence & Upgrade Conversions)
PDFs work especially well for:
Prix fixe dinners
Wine pairing events
Farm-to-table experiences
VIP-tiered events
Why? Specificity builds trust.
When guests can see:
Exact courses
Pairings
Ingredients
What each tier includes
They hesitate less and are more likely to upgrade.
How to Add It
Go to Shopify Admin → Content → Files.
Upload your PDF.
Copy the file link.
Add a clear button or link in your event description: View Menu (PDF)
Use a button-style link if possible, it increases clicks compared to plain text.
Smart Strategy Most Hosts Miss
Use your PDF to visually compare ticket tiers.
Highlight what makes VIP different.
Include limited or exclusive elements to support tier pricing psychology.
Keep everything simple and scannable.
Clarity increases conversion more than hype.
When to Use Both
Use video to create desire. Use a PDF to justify the purchase. That combination is powerful, especially for higher-ticket events.
Small improvements in presentation can have a meaningful impact on ticket sales. If your event page feels thin, adding structured media is one of the fastest upgrades you can make.