Your free trial isn’t just time to “try the app.” It’s time to test whether events can become a real revenue channel for your business.
If you’re a winery, distillery, farm, restaurant, or food festival organizer, the goal isn’t to throw something together and hope it sells. It’s to launch one smart, structured event that:
Increases average spend
Controls capacity and operations
Captures customer data
And proves demand quickly
The three event formats below are specifically designed for this purpose. They’re practical, proven, and structured around revenue psychology, so you’re not just hosting an event; you’re testing a scalable model during your free trial.
1. Guided Tasting Nights
(Wineries, distilleries, craft producers)
The Strategic Goal
Increase per-guest spend while deepening brand attachment.
Why Tiered Tickets Actually Work
Offering multiple ticket types isn’t just about choice, it’s about anchoring and self-selection.
Behavioral research consistently shows:
When presented with 3 options, most buyers choose the middle tier (the “compromise effect”).
Higher-priced tiers anchor perceived value upward.
Adding a premium option increases revenue even if few people choose it.
So your structure might look like:
GA – Guided tasting
Reserve – Tasting + bottle
VIP – Exclusive pour + premium seating + bottle
Even if only 15–20% choose VIP, its presence:
Raises the perceived value of GA
Makes the middle tier feel “smart”
Increases average revenue per event
What Many Producers Miss
Scarcity messaging must be real.
Cap the event intentionally (e.g., 30 seats). Smaller rooms increase perceived exclusivity and sell faster.
Also:
Pre-sell featured bottles during checkout.
Offer event-only SKUs (limited allocation effect increases conversion).
Because Evey allows tickets and products to be purchased together in Shopify , you reduce friction at the most important moment — checkout.
Less friction = higher conversion.
2. Seasonal Farm or Chef Dinners
(Farms, restaurants, vineyards)
The Strategic Goal
Create predictable revenue and premium brand positioning.
Why Prepaid Fixed Menus Convert Better
Prepaid events:
Reduce no-shows
Improve cash flow
Create commitment bias (people are more likely to attend and engage when prepaid)
A fixed menu also reduces operational variability. That means:
Cleaner service flow
Better cost forecasting
Higher margins per seat
The Psychology Behind Limited Seating
When capacity is limited:
Demand feels higher
Decisions happen faster
Guests perceive higher quality
Scarcity increases perceived value — not because it’s rare, but because it signals desirability.
What Restaurants Often Overlook
Staggered release strategy
Offer early access to past attendees first.
This rewards loyalty and improves sell-out speed.Post-event monetization
Email attendees within 24 hours with:“Tonight’s featured wine available online”
“Next month’s dinner announced first to you”
Since Evey keeps event customers and retail customers in one place , remarketing becomes simple instead of fragmented.
This is where lifetime value grows.
3. BBQ Festivals & Multi-Vendor Food Events
(Farms, venues, community organizers)
The Strategic Goal
Control crowd flow while monetizing access.
Why Charging Entry Improves the Event
Free-entry festivals create:
Unpredictable attendance
Vendor frustration
Lower per-guest spend
Paid entry:
Filters for higher-intent guests
Improves vendor experience
Funds infrastructure
Even a modest ticket price increases perceived value and attendance commitment.
Why Early Bird Pricing Works
Early bird pricing activates:
Urgency
Loss aversion (“I’ll miss the cheaper price”)
Social proof (seeing tickets sell builds momentum)
You’re not discounting randomly — you’re rewarding early commitment and generating cash flow earlier.
Smart Tier Strategy
For food festivals:
Early Bird GA
GA
VIP (early entry + drink tokens + lounge access)
VIP works because of status signaling and comfort — not just extra perks.
For larger events, smooth entry matters. Built-in ticket scanning (available on paid plans) reduces lines and improves first impressions .
First impressions influence overall satisfaction disproportionately — a principle known as the primacy effect.
Cross-Event Principles Most F&B Hosts Miss
1. People Don’t Buy Tickets. They Buy Identity.
“Wine tasting” is generic.
“Barrel Room Library Tasting — 24 seats only” sells identity and exclusivity.
Name your events intentionally.
2. Capacity Should Feel Intentional, Not Unlimited
When guests see unlimited availability:
They delay.
They assume it’s common.
When capacity is controlled:
Urgency increases.
Value perception increases.
Even if your space holds 80, consider selling 60 for the first event.
3. Follow-Up Is Where Real Revenue Lives
The event itself is often break-even or moderate profit.
The real value is:
Bottle sales
Repeat visits
Future event attendance
Email list growth
Evey’s advantage is eliminating fragmented customer systems — all ticket buyers live inside Shopify.
That’s what allows long-term monetization instead of one-off events.
How to Use Your Free Trial Strategically
Don’t test randomly.
Test one of these:
A 30-seat guided tasting (prove tier pricing works)
A 40-seat fixed seasonal dinner (prove prepaid demand)
A small, structured ticketed BBQ event (prove paid entry)
Track:
Sell-out speed
Average ticket revenue
Add-on purchases
Post-event sales
Then scale.