Scheduling ticket sales allows you to have more control over when tickets go live and until when.
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This also allows you to create a priority sale window for priority fans to purchase tickets, it should be noted you can only create one priority sale window for a match.
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You can manage the schedule by;
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1. Click view on the fixture of choice.

2. Click manage on the top right.
3. Click schedule sales.

4. Set the sale windows to how you would like and save.
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You can also set up priority sales at this point, you can read how here.