What are Buy X Get Y bundles?
Buy X Get Y bundles (BXGY), also known as Buy One Get One Free bundles (BOGO), are a bundle type in which you can offer certain items as discounted or free gifts (Y) if other items are bought (X).
BXGY bundles can significantly increase average order value by offering gifts or discounts if certain items are bought together. Although this type of bundle is mainly used with a free gift discount, offering the Y item at a percentage off (percentage discount) or with an amount deducted (fixed discount) is also possible.
With Fast Bundle, you can offer two types of BXGY bundles: 1) fixed deals, and 2) mix and match deals.
With a fixed deal, the X and Y products are fixed and predetermined for the buyer. However, if bought together, the Y item is given as a free gift or at a discount:
And in a mix and match deal, customers can choose the X item (and even the Y item) from a collection of items offered to them:
This type of bundle can be added as a widget to the main product page:
It is also possible to display the bundle as a separate product (Bundle as Product or BAP):
Mix and Match BXGY bundles can have bundle builders as well, which can have their own separate landing pages.
On mobile, a BXGY Bundle as Product will be displayed as below:
Here is how a mix and match BXGY bundle is displayed and added to the cart:
What are some use cases for Buy X Get Y?
Clearing overstocked or stale inventories
Cross-selling products of the same type
Promoting new products
Boosting sales during slow periods
What are some ways to promote Buy X Get Y?
1. For your Bundle as Product page to appear more like a product, it is recommended for the Bundle as Product (BAP) page picture to be a picture of all of the included products together, instead of a carousel of the included products shown separately. The bundle media could also hint at the free gift offer.
2. You can add all of your BAPs or bundles to a page and add the link of the page to your navigation bar. To learn more, please click here.
3. You can add all of your BAPs to a collection and feature that collection on your home page.
4. You can feature a BAP on your homepage to increase views of the bundle.
5. You can change the URL to your BAP pages in order to have a positive impact on your SEO. For more information on how to do this, please click here.
To explore all bundle types in an interactive way, please visit our demo shop.
If you have any further questions or need additional assistance, please do not hesitate to reach out to the Fast Bundle support team. You can contact us through the following options:
Live Chat: Get instant help via live chat on our website or through the Fast Bundle admin panel in your Shopify dashboard.
Email: Send your inquiries to Support@fastbundle.co, and our team will respond as quickly as possible.
We’re always here to assist you!