Why Title Optimization Matters
Optimized product titles:
Improve match rates with relevant search queries
Increase click-through rates (CTR)
Drive more conversions
Save time when managed in bulk
Use structured templates such as [Brand] - [Product Title] - [Size] - [Color] to create high-quality listings automatically.
Use Copilot for Keyword-Based Title Recommendations
You can leverage Microsoft Ads Copilot for keyword insights and title structure suggestions.
Example Query:
“I sell women's apparel. What’s the best title template for my Microsoft Shopping campaigns?”
Suggested Structure:
[Gender] [Size] [Color] [Material] [Product Type]
Example Output:
"Women's Small Red Wool Sweater"
Step-by-Step: Creating and Applying Title Templates
1. Go to the Product Screen
Use filters if you wish to narrow down product listings.
Select individual products or bulk-select a page (e.g., 50 products).
2. Start the Bulk Editor
Click the “Edit” button from the table actions.
3. Build the Title Structure
A modal will appear with editable fields.
Use the plus (+) button to add product attributes such as:
Brand
Product Title
Size
Color
Insert separators like hyphens (-) or pipes (|) to keep titles readable.
Use drag-and-drop to rearrange attribute order if needed.
4. Save and Apply the Template
At the bottom of the modal, click “Save” to store the title template.
Muzaara will update all selected product titles based on the structure you created.
Benefits of Using Title Templates
Ensures consistency across product listings
Reflects search engine best practices
Adapts easily to different product types and catalogs
Saves time on manual editing
FAQ & Troubleshooting
Q: Can I apply different title templates to different product types?
A: Yes, you can segment products using filters and apply different templates as needed.
Q: What if a product doesn’t have one of the attributes I included in the template?
A: The system will skip or leave the attribute blank without breaking the template.
Q: How can I preview changes before applying them?
A: The modal provides a preview of how your formatted title will look before saving.