Referral Codes (Ref Codes) are a powerful feature in FEVO designed to streamline and enhance organizations' sales and marketing efforts. These unique codes serve as an efficient tool for attributing sales, offering significant benefits for FEVO Enterprise users.
Purpose of Referral Codes:
Simplified Event Management: Ref Codes allow FEVO Enterprise users to create a single event and offer, eliminating the need for multiple versions for different sales initiatives.
Effective Tracking: By attaching unique Ref Codes to URLs, FEVO Enterprise users can easily track the performance of various sales and marketing campaigns.
Enhanced Reporting: Integration with buyer reporting systems, specifically TM Archtics integrated clients, ensures detailed insights into sales patterns and campaign effectiveness.
Key Benefits:
Efficiency in Sales Processes: With the need to create only one event and one offer, Ref Codes significantly reduce the workload and complexity of managing multiple sales campaigns.
Precise Sales Attribution: FEVO Enterprise users can accurately attribute sales to specific campaigns or sales representatives, aiding in performance analysis and strategic planning.
Customized Tracking: Tailoring Ref Codes to specific campaigns or channels (like social media or email marketing) allows for more targeted and effective marketing strategies.
1. Referral Code Setup:
Access: Click the stack icon in the top left to open the full navigation menu and open the Codes tab.
2. Navigate to Ref Code Sub-tab:
Follow the navigation path to click the Ref Codes sub-tab.
3. Create New Ref Code:
Action: Select the option to Create Ref Code
4. Set Up Ref Code:
Referral Code: Add the ref code (e.g., sales rep's name or initials like “ifreeman”). Keep it short for URL inclusion.
Account / Rep ID: Optionally, link the code to a specific sales rep for tracking. For TM Archtics integrated clients, this links to Archtics reporting.
Image: Add an image to a Ref Code, this gives users the ability to build one offer page or group landing page but have it customized for buyers depending on the ref code used to promote it! The ref code image will replace any images/videos in the Offer Media / Cart Carousel to be the only item shown.
Notes: Add details (e.g., campaign or medium-specific notes like "Facebook Campaigns for Military Night").
5. Adding Ref Code to URL:
Procedure: Append the referral code to the offer URL using the structure: ?ref=YourRefCode.
Please note that Ref Code is not case-sensitive.
6. Adding Ref Code + Access Code to URL:
If you are using a link that contains both a ref code and an access code (for deep linking) please do not use two ‘?’ in your URL. Please replace the second ‘?’ in the offer URL setup with an ‘&’. If you use two ‘?’ in your URL, the ref code will not pull through on the report.
Valid and Non-Valid examples below.
7. Ref Code Reports:
Tracking Sales: After adding the code to a URL, run report(s) by Ref Code.
Accessing Report: Navigate to Reports Tab.
Select Sales from the Dropdown, Select Date Range
Filter By: Red Code (select all that apply)
Run Report (you are able to Download the Report)
Finding Data: In the Report, go to the Buyers tab and look for the “RefCode” column to see all orders made using the referral URLs.
8. Locating the Ref Code in the Buyer Report:
Tracking Sales: After adding the code to a URL, track sales attribution in the Buyer Report.
Accessing Report: Navigate to the offer linked with the referral code and download the Buyer Report from the top-right corner.
Finding Data: In the Buyer Report, go to the Buyers tab and look for the “RefCode” column to see all orders made using the referral URLs.
Hierarchy for Ref Code Attribution
Ref Code > Promo Code > Custom Questions at Checkout > Offer Owner > Offer Builder
Ex. If Salesperson #1 builds an Offer, but a buyer uses a Promo Code owned by Salesperson #2 when purchasing on that Offer, Salesperson #2's Rep ID would be assigned to that sale. But if the buyer first got to the Offer page through a link with a Ref Code owned by Salesperson #3, they would receive credit for that sale.
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