Summary
One way to increase business is to have your customers give you great reviews. Use a Marketing Campaign to reach out to your customers with the Big Ask.
Key Points
Activate Online Reviews in Settings - Online Reviews
Create your review sites
Create the email marketing campaign
Note You must activate Online Reviews in Settings/Online Reviews for the review links to work. For more information about activation, see: Settings - Online Reviews.
Also in Settings/Online Reviews create your review sites. For more information, see: Online Reviews - how to create my review sites
Click Marketing in the Dashboard
Click the Create Campaign button in the upper right
Click the Email campaign button
4. Enter a title for your campaign, this title will be the name of the campaign in the
Marketing page
5. Choose All Active customers as they will receive the email
6. Choose who is going to receive the email: All email addresses, Billing emails, or
Service location emails
7. Enter an attention-grabbing subject line (include your company name so they
don't trash or junk it.
8. Enter the text of the email in the body box
The following is sample text that you can copy into the email box, if you want to use it. Change the wording to match your tone and writing style. Add your review links and remove the ones you don't use.
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Hello {customer_name}!
We at {company_name} do everything we can to ensure your satisfaction with our service. It is your satisfaction that is our reward. Spreading the word about us and our services helps us to keep your services at the high level you've come to expect.
That said, we would really appreciate your giving us a quick online review through one of the links below:
Insert your link to Google+ Review page
Insert your link to Yelp Review page
Insert your link to Facebook Review page
Insert your link to Better Business Bureau Review page
Insert your link to Angie's List Review page
Insert your link to Custom Review page
And, of course, a referral from you is the highest praise you can offer.
If you have any problems or questions about one of the review sites, please contact us at {company_email}, or give us a call at {company_phone}.
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9. If you have a marketing PDF file explaining upcoming services, for example, click
the Add new attachment button to include it in the email
10. Click the Preview Email button (Always click a Preview button!)
11. When all looks good, click the Save & Send Emails button.
Also see Marketing Campaigns - getting started
Also see Email marketing campaigns - tracking them
Also see Settings - Online Reviews
May 2019