Other helpful pages to review: Parent & Child SKUs; Intro to Product Catalog, Product Catalog Limitations, and How to add COGS.
How do I review an individual SKU's details?
From the product catalog, select any parent SKU name hyperlink to open the detailed analysis page. From here, you can review specific profitability metrics, the event log, and access the product settings. This page reflects the Parent SKU and any associated child SKUs.
Review each section to dive into each tab of information displayed
Profitability
Profitability
In this tab, you can review the parent and associated child SKU selected metrics.
Options to overlay event log items appear to correlate peaks and valleys in sales trends to internal or external events.
Use the filter option to display or hide selections. See Event Log tab for further details about these events.
Event Log
Event Log
View systemic events like pricing updates and other milestones such as key holidays in the Event Log. Hover over the top right to expose edit icon to update entries with personalized notes
Product Settings
Product Settings
Use the Product settings tab to access and edit COGS - also see Add Your COGS for additional details about other options and ways of editing COGS details.
Select 'Brands and Competitors' to enter these details which are a component of the inputs used by FW's AI to generate suggested keywords - see how to add brand and competitor tags for more information.
