The Multichannel product catalog dashboard provides you with an all-in-one view across all channels, merchants; inclusive of both 3P and 1P rolling up key Profitability, Product, Inventory, and Advertising metrics. Explore more to identify the strengths and weaknesses of each channel/merchant compared to your entire portfolio.
Read more about the specifics below, or watch this quick 2 min video to learn about the new feature:
Available under the "Products" flyout as the primary landing page - start here to explore the snapshot of your entire account relationship.
Using the standard picker, you can modify what you’d like to see by merchant, currency and date range with a previous period toggle enabling the trend details within the table.
Using the collapsible arrows, explore high level metrics and rollup across each merchant by Seller and Vendor groupings under both Amazon and Walmart, or by your entire relationship.
Hover over specific metrics for visibility into trends if your 'Compare Previous Period' toggle is on.
Use this dashboard as a unique opportunity as a jumping off point to explore more specifics in the Product Catalog - using the "More Details" arrow at the end of a particular merchant or roll up summary row, launch a pre-filtered detailed view for further analysis.
For further information about the Product Catalog itself, review: Intro to Product Catalog.
Also available for further analysis is a CSV download by selecting the download icon in the upper right of the table.
In the second table, high level SKU counts indicate open Advertising opportunities by providing the count of active, unadvertised, and ad-eligible SKUs not currently part of an active campaign.
For further details on next steps for unadvertised products review: Intro to Recommendations and Campaign Creator - Unadvertised Products.
