Inventory Optimization - you may be wondering, what do I do next?

The first 24 hours from connecting eligible products, data will start calculating for each individual SKU. These values will post throughout the first day as data is received from the merchant and calculations are posted. To learn more about these calculations review this article, and learn how these values can influence your business strategy.

Rate of Sale
Sell through Rate from the last 90 days
Inventory Sales Ratio from the last 90 days
Demand Forecast for the next 365 days
Out of Stock items + the prior Rate of Sale & estimated missed sales
Recommendation hub items

A banner will display reminding you that data is still loading, but after all the data populates - start your journey with a few key areas. This video walks through those at a high level:

Automatic email alerts enabled for Out of Stock & Unsold Inventory in 90 days

Once activated, email alerts when new items are out of stock or have not had a sale in 90 days are turned on
To learn more about these filtered views:
1. Out of stock
2. Unsold Inventory

Recommendation hub - first stop in highlighting key items to review

Advertised & < 30 days of inventory
1. Determine if you need to send in more inventory to support demand
2. Assess if you want to slow down demand with adjusting advertising strategy or modify price or run any discounts/coupons
3. Explore with removing or changing filter values to meet your needs
Unadvertised & low sell through rate
1. These items aren’t moving as quickly; assess if you want to adjust your advertising strategy
2. Explore with removing or changing filter values to meet your needs
Out of stock
1. All new items will trigger an email alert
2. Review items to determine where to restock strategically
Unsold in 90D
1. All new items aging into this status will trigger an email alert
2. Review the items aging > 180 (AMZ) and >365 (WMT) that are subject to long term storage fees with no sales in 90 days - assess advertising strategy or modify price or run discounts/coupons
3. Items new to market with no sales also appear here

Inventory Insights - set up email alerts for customized insights

Begin with setting up a few key insights from the Inventory Insights section
1. Anomaly Detection
  1. Items trending high and low rate of sale in the past two weeks compared to the previous month
  2. Review advertising status to assess if strategy change
  3. If you are interested in specific metrics by rate of sale or change in % over time, use the customized options
  4. Detailed step by step information
2. Stockouts or Reorder reminders
  1. Email alert when items ar meeting the specified number of how many days of inventory do i have remaining?
  2. Generally 4 - 6 week buffer, can set up the alert for your preference and modify if necessary
  3. Detailed step by step information

Demand Forecast - review for all eligible SKUs for the next 365 days

All items current performance, current remaining stock and how much we think you will sell
1. This is powered by AI's calculated values leveraging 12+ months of sales data, your seasonal dips and spikes as well as benchmarked category data
2. Review data presented to understand if you have the stock to meet demand
3. Assess your advertising strategy and product strategy
4. Detailed article about Demand Forecast

Check your Recommendation Hub as new items meet the filtered criteria, and pay attention to email alerts that come through for your customized items as well as out of stock and unsold inventory.

Happy optimizing!