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How to define and understand your target user

Understanding top needs and determining your target user segment

Charlotte Gellene avatar
Written by Charlotte Gellene
Updated over a year ago
  1. Gather Voice of Customer data including customer-centric market data, supplement with your face-to-face customer interactions

  2. Define your target customer segments by evaluating the capability to serve the customer segment, and the needs and characteristics of an ideal customer.

  3. Develop the persona for an ideal client profile

Product Decisions has already gathered customer-centric market data to evaluate. Market Insights enables you to define your ideal customer by providing profiles of users most and least likely to be satisfied with current solutions.

After identifying a key opportunity in the graph, click on the dot to explore the user segmentation for the given capability to start developing your ideal client persona.

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