Gather Voice of Customer data including customer-centric market data, supplement with your face-to-face customer interactions
Define your target customer segments by evaluating the capability to serve the customer segment, and the needs and characteristics of an ideal customer.
Develop the persona for an ideal client profile
Product Decisions has already gathered customer-centric market data to evaluate. Market Insights enables you to define your ideal customer by providing profiles of users most and least likely to be satisfied with current solutions.
After identifying a key opportunity in the graph, click on the dot to explore the user segmentation for the given capability to start developing your ideal client persona.