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How to build your strategy and roadmap

How Product Decisions can contribute to your roadmap and strategy

Charlotte Gellene avatar
Written by Charlotte Gellene
Updated over a year ago

Defining your product vision and related strategy

Discover Key Opportunities

Use Product Decisions to discover trends and new opportunities in your market. The Market Insights tab will highlight key opportunities in your selected market. Explore the Historical and Forecasted movement of the key opportunities to understand how the market is expected to change over time.

In the below example, the Natural Language Query Capability shows an increase in importance to users in the next year.

Hover over a dot to see user segments and find quotes directly related to the highlighted capability under "User Quotes."

In User Feedback you can leverage the trends under the search bar to understand at a high level what users are talking about.

Validate Your Product Vision

Use firsthand Voice of Customer to substantiate your roadmap and align internally with key stakeholders.

Use the search function in User Feedback to surface quotes relevant to your planned initiatives. Not only will this increase your understanding of your users, but direct quotes will facilitate buy-in internally in your organization.

Stay Informed on User Sentiment

Iteratively refine your roadmap by analyzing stakeholder inputs and continue to follow customer feedback to stay up to date on sentiment.

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