Comparative Analysis is designed to help you compare products across the customer journey of buying, deployment, and post deployment. It provides a comprehensive view of how users rate your product on various aspects of the customer experience. This information is crucial in understanding your product rating against your peers and understand user needs and expectations throughout the buying process. Use the filters to select the products that matter most to your product strategy and benchmark them side by side.
Comparative Analysis - Graph
The Comparative Analysis Graph provides a visual snapshot of product performance, you can easily understand the popularity and user feedback of a product at a glance.
Bubble Size represents the number of reviews a product has received.
See also:
🌟Customizable Axes
Customize the X and Y axes of the graph to display different data points.
Available options are:
Review Count
Overall Product Capabilities Rating
Evaluation and Contract Rating
Integration and Deployment Rating
Service and Support Rating
Willingness to Recommend % (default for X-axis)
Overall Rating (default for Y-axis)
Comparison Analysis - Table
📌Product Capabilities: Explore Key Drivers of Product Excellence
• See how products are rated on critical capabilities that drive excellence.
• Navigate directly to user quotes for qualitative insights behind ratings.
• Identify market trends and strengths tied to specific capabilities.
📌Buyer Considerations: Understand What Influences Purchasing Decisions
• Gain clarity on the top factors influencing purchasing behavior.
• See which alternative products buyers considered before making a decision.
• Compare product performance against market benchmarks.
📌Customer Experience: Evaluate the Full Post-Purchase Journey
• Analyze customer feedback on deployment, sales, and support.
• Understand satisfaction scores and positive sentiment percentages at a glance.
• Uncover opportunities for improvement based on real-world feedback.
👆Interacting with the Comparison Table
• Sortable Columns: Click column headers to sort products by overall ratings and ratings by capability.
• Links to Related Quotes: Navigate to user quotes directly from the table for deeper context.
• Customizable Comparisons: Select a specific set of vendors or products to refine results.
Filter for your target user
You can also filter to refine the reviews based on your target user profile. You can filter the reviews based on:
🏭Industry: The user company's category of primary business activities e.g. Finance
🪪User Role: The role the user has in their company e.g. IT Services
🗺️Region: The geographic region where the user is based e.g. Latin America
📊Firm Size: The user company's size in revenue e.g. 250M - 1B USD
ℹ️ Suggested products are determined by comparing and scoring all products in each market based on factors such as the number of reviews, willingness to recommend, and overall rating. Only products with 5 or more reviews on Gartner Peer Insights are considered.