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User Needs explained

Learn the basics of how Product Decisions analyzes User Needs.

Charlotte Gellene avatar
Written by Charlotte Gellene
Updated over 11 months ago

A comprehensive view of user needs

Gartner Product Decisions categorizes user needs in your selected market based on the capabilities related to their feedback. User sentiment is then analyzed by natural language processing to determine two things:

  1. User satisfaction with existing capabilities

  2. How important a capability is to the user

See also:

📌 Capability refers to "product capability" - a major function that a product must have to deliver its value proposition to its users i.e. a product feature. The capabilities you see in User Needs are established in Gartner research documents or as part of the Gartner Peer Insights program.

This analysis is represented by a 2x2 matrix so you can understand user needs at a glance. Each capability will fall into one of the following quadrants:

  1. Key Opportunity - High Importance / Low Satisfaction

  2. Table Stakes - High Importance / High Satisfaction

  3. Overserved - Low Importance / High Satisfaction

  4. Incidental - Low Importance / Low Satisfaction

More on Capabilities

Forecast and historical trends

User Needs forecast and historical views leverage historical importance and satisfaction to forecast a capability's position for the upcoming year. Historical and forecast positions are generated by quarter. Within the Product Decisions tool, each capability has a forecasted value.

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