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Why Did My Social Profile Disconnect from Blabla?

Updated over 6 months ago

Sometimes, your social profile may disconnect from Blabla. Don’t worry – this is usually caused by an expired access token.

An access token is a temporary permission you give Blabla to manage your social accounts. Once it expires or is revoked, you’ll need to reconnect your profile so Blabla can continue working.

How Long Do Access Tokens Last?


  • YouTube: 30 days

  • Facebook: 3 months

  • Instagram: 3 months (via the connected Facebook Page)

  • TikTok: 1 year

Why Can a Token Expire or Be Revoked?


A token can become invalid for several reasons:

  • You changed your social media password

  • You enabled two-factor authentication (2FA)

  • The social network revoked the permissions for security reasons

  • The token simply expired

How to Renew a Token in Blabla


  1. Log in to Blabla

  2. Find the disconnected profiles in your account settings

  3. Click “Reconnect” and follow the steps for each network

💡 Tip: Make sure you’re logged into the correct social account in your browser before reconnecting.

What Permissions Do I Need to Reconnect a Profile?


The permissions required depend on the platform:

  • Facebook: You need full access to the Facebook Page or its Business Manager

  • Instagram: You need full access to the Facebook Page linked to the Instagram account

  • TikTok: You need direct access to the TikTok account

  • YouTube: You need access to the Google account or be a manager of the brand account

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