Campaigns are a unique way to reach people who are attending social impact events in their local community. By doing so, you associate your organization or brand with doing good!
With campaigns you can reach these people in two ways. Firstly with display ads, and secondly with surveys. Community surveys are a great way to glean insights from local communities, and are fully customizable, so you ask what you'd like to know.
How to create a campaign in Glocal
Go to Campaigns and Create a campaign in the Glocal app.
Step 1: Provide Your Campaign Details
1. Name: Choose a name for your campaign.
2. Description: Write a brief summary that captures the essence and goals of your campaign.
Step 2: Add Your Survey (optional)
Select an existing survey to incorporate into your campaign. Our 5-question surveys allow you to gain valuable insight into the perspectives of participants, which they will complete after sharing their event experiences. This is incentivized by the promise of Ayni doubling—increasing participation.
Step 3: Add Your Display Ads
Choose three advertisements to display at different stages of the social impact events. These stages include when participants sign up, check in, and provide feedback after the event. Click the photos to upload your ad images, which must meet the size requirements of 800 pixels in width and 1200 pixels in height.
• Sign Up Ad: This ad will be shown when participants sign up for the event.
• Check-in Ad: This ad appears when participants check into the event.
• Feedback Ad: Display this ad as participants provide feedback about the event.
Note the Sign Up Ad won't appear for participants who follow a host, as they're automatically signed up. Please take this into account when selecting accounts, as the first ad they see might be the Check-in Ad.
How to link a campaign to events
Each campaign you create will have a unique Campaign Code. The code is found under My Campaigns. By sharing the unique campaign code with Hosts, or adding it to your own events, your ads and survey will appear during the event's check-in and feedback flow.
To link the campaign to the event, the campaign code will need to be added when the event is created, during Step 3. For more information on creating events, go here.
Once the event is over, you can track the campaign’s performance during this event and across unlimited events that the camapign is linked to.
Need more help? Reach out to the team.