The biggest channel mistake GetReplies customers make when they start is treating all geographies the same — running email-first campaigns in the US, for example, because email worked in India. Channel performance is highly geography-dependent. Here is what the GetReplies team has observed across hundreds of campaigns:
Geography | Best channel | Email works? | Cold calling? | Notes |
India | LinkedIn + Email | ✔ Yes — works well | ✔ Yes — very effective | Best multi-channel returns. Calling adds significant lift on top of email and LinkedIn. |
US | LinkedIn-first | ✕ Low reply rates | ✕ Rarely works or needs high volume of calls | LinkedIn dominates. Cold email to US audiences has very low reply rates. Calling is almost never answered. |
Middle East (UAE, KSA) | LinkedIn-first | ○ Moderate | ○ Moderate | LinkedIn is the preferred professional channel. Email and calling can supplement. |
UK / Europe | LinkedIn + Email | ✔ Works | - | Multi-channel works well. GDPR applies — ensure your list-building and opt-out practices are compliant. |
Southeast Asia | LinkedIn + Email | ✔ Works | ✔ Effective in some markets | WhatsApp is also an important channel in some markets (planned for future GetReplies release). |