Every campaign has a dedicated analytics dashboard. Access it from the campaign list by clicking on any active or completed campaign and going to the Analytics tab.
What each metric means
Contacts. Total contacts added to the campaign — your total addressable audience for this campaign.
Contacted. Contacts who have received at least one step of the sequence. A contact is counted the moment any step (including a profile visit) fires.
Completed. Contacts who went through all steps without replying. These are contacts you’ve fully engaged without getting a response.
Replied. Contacts who replied on any channel. The most important metric. A reply means a real human engaged with your outreach.
Interested. Contacts whose reply was classified as Positive sentiment. A subset of Replied.
Unsubscribed. Contacts who replied asking to be removed, or who were manually marked as unsubscribed. Excluded from all future campaigns.
LinkedIn vs. email performance breakdown
For campaigns including both email and LinkedIn, the analytics dashboard shows separate metrics for each channel — letting you compare which is producing more replies and adjust future campaigns accordingly.
| ⚙ Analytics → Channel breakdown |
LinkedIn performance | Connection acceptance rate, message reply rate per LinkedIn step |
Email performance | Engagement rate, reply rate per email step |
Step analytics | Per-step breakdown — how many contacts reached each step and how many replied |
Sentiment breakdown | Positive / Neutral / Negative across all replies |
Timeline view | Day-by-day activity showing sends and replies over time |
What good looks like
Benchmarks based on real GetReplies customer campaigns:
| ⚙ Campaign performance benchmarks |
LinkedIn connection accept | 20–40% on a well-targeted list |
LinkedIn reply rate | 7–20% on a connection + message sequence |
Email engagement rate | 5–12% (genuine engagement, no bot clicks) |
Email reply rate | 3–5% on a cold email campaign to a verified list |
Multi-channel reply rate | 10–15% combined when both channels are running well |
If your reply rate is below 3% — check these things first
List quality: are these genuinely your ICP? The fastest way to improve reply rates is to tighten your list.
Messages: are your emails or LinkedIn messages to the point for the ICP? Are they too long? First messages should be 3–5 sentences maximum.
Call to action: is the CTA asking for too much? A simpler ask (“Can we get 15 minutes?”) gets more replies than complex ones.
Deliverability: are your emails landing in primary? Check your domain score and warmup settings.