The Value of Analytics
The Analytics page helps you measure the performance of your outreach and identify opportunities to improve your results. This article explains each section of the page so you can understand your metrics and make informed decisions based on real-time data.
Total Performance Metrics
At the top of the page, an instant snapshot of your outbound performance:
Sent: total connection requests sent
Connected: prospects who accepted your request
Replied: prospects who responded to your messages
Interested: positive responses identified
Pending booked
Booked: meetings booked as a result of outreach
Click any of these boxes to open a side panel with the prospects behind that number. See How to use the Funnel View & Campaign Breakdown for details.
Funnel View
A visual bar chart of your prospect funnel showing status changes within your selected time frame. Conversion percentages include decimals (e.g. 0.47%) for high precision.
Click on any bar (Sent, Connected, Replied, Interested, Pending booked, or Booked) to open a detailed Funnel Status Panel on the right. Inside the panel you can switch between stages using the status tabs and see:
Most Popular Titles: job title distribution for that stage
Most Popular Industries: industries represented
Most Popular Triggers: which triggers contributed to prospects reaching that stage
Location: a map showing where those prospects are based
The prospects themselves: a table with each prospect's avatar, name and company, title, and Spear profile, sorted A-Z by first name
Click See all on the Titles, Industries, or Triggers cards to expand the full list. You can also download the prospects you are viewing as a CSV, with the same columns as the prospects export.
Breakdown by Campaign
A table showing performance per campaign: Sent, Connected, Replied, Interested, Pending booked and Booked for each active campaign. Use this to A/B test messaging and targeting strategies.
Pipeline Health & Efficiency
Potential: compares the number of connection requests sent with the total available prospects during the selected period (best practice: ~20/day)
Review Rate: % of suggested prospects reviewed in the selected time frame
Approval Rate: breakdown of Approved, Monitored, or Denied decisions
Top Denial Reasons: bar chart categorizing why prospects were rejected (wrong title, industry, competitor, etc.). Use this to refine your targeting
Export Data
Click Export to CSV (top-right corner) to download all prospects with a Sent status matching your current filters, including the Company domain filter. Useful for CRM logging or offline analysis. To download a single status instead, open it in the side panel and download from there.
