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How to activate and deactivate a campaign

C
Written by Camila

You can activate or deactivate campaigns directly from the Dashboard. This helps teams manage which campaigns are running or paused — without deleting data or losing progress.


Step 1: Open the Dashboard.

Step 2: Go to the Campaigns tab. You'll see Auto Sequence and Auto-prospecting toggles next to each campaign.

Step 3: Click a toggle to activate (green) or deactivate (grey). Changes take effect immediately.

Tip: When you activate a new-connections campaign, the priority split opens with an even share set for it, so you can decide how much of the daily suggestions it gets. See How to Set Campaign Priority.


What happens when you activate a custom-message campaign?

If the campaign's audience comes from your Spear ICP or a Sales Navigator search, turning on Auto-prospecting instantly creates up to 25 prospects and pushes them straight into that campaign's Suggestions tab, instead of waiting for the next daily batch. A short popup lets you know it's happening.

  • Only applies to custom-message campaigns sourced from ICP or Sales Navigator. List-only, existing-network, and tailored-message campaigns are unaffected.

  • The batch is on top of your normal daily volume and the profile's overall cap, but only on the day you activate. From the next day, you're back to your usual daily pace.

  • If you activate several of these campaigns around the same time, each one pushes its own batch, so the total adds up quickly. There's no shared cap across campaigns.

  • If auto-approve is on for the campaign or the profile, this batch is auto-approved like any other suggestion.


What happens when you deactivate a campaign?

If the campaign still has prospects In Queue, Monitored, or Pending Suggestions, a "Deactivate campaign?" popup opens so you decide what happens to them, instead of them being removed automatically:

  • In Queue / Monitored: check Move In Queue prospects and/or Move Monitored prospects to send them to another campaign. Leave a box unchecked to keep those prospects in the paused campaign until you reactivate it.

  • Pending Suggestions: choose either Move pending suggestions prospects (to another campaign) or Deny pending suggestions prospects. There's no option to leave these pending once the campaign is off.

Pick the destination from the Campaign dropdown, then click Deactivate campaign to confirm.


Note: Deactivating a campaign doesn't delete any data on its own. This popup is what protects your queue: always review it before confirming, so prospects end up in the campaign (or status) that best fits your outreach strategy.

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