The Influencer Trigger lets you target prospects who engage with specific profiles or company pages on The Outreach Platform, turning their audience into your pipeline.
Prerequisites
Have ready the profile URL or company page URL you want to monitor.
Two trigger types
Influencer – Profile Posts: Engagement on a specific person's posts on The Outreach Platform.
Influencer – Company Posts: Engagement on a specific company's posts on The Outreach Platform.
How to set it up
Step 1: Go to Triggers → Personalized Triggers.
Step 2: Find the Influencer trigger and click Edit.
Step 3: Enter the profile URL or company page URL you want to monitor.
Step 4: Click Save. The platform will monitor engagement with their posts automatically.
Expected result
Once saved, prospects who engage with the selected profile or company page will start appearing based on your trigger settings.
Tips for best results
Pick accounts with high engagement (lots of likes/comments).
Choose competitors, partners, or industry leaders.
Make sure the audience engaging with those posts fits your ICP.