Memory is how Vamos stops asking you the same things. Tell it something once in a chat and it keeps it for the next one.
What gets saved
Things about you and how you work. Your audience, what you sell, preferences about format or length, and things you dislike.
"Never open a script with a question" is a good memory. So is "our product ships in three sizes" and "I hate the word journey". Say it once and it holds.
Where to see it
My Brand, then Memory. Every saved memory is listed with a count.
Turning it off
Memory can be switched off in the same place. With it off, nothing new is saved and each chat starts from your profile and voice alone.
Memory and My Brand are not the same thing
My Brand is what you deliberately set up. Memory is what Vamos picked up along the way.
They work together. My Brand carries the structural facts: your offer, audience, pillars, voice. Memory carries the accumulated corrections that never had an obvious box to go in.
If something belongs in both, put it in My Brand. That is read on every piece of work and it is the version you control directly.
Making it forget something
Say so in chat, or remove the memory in My Brand. Both work.
Worth doing when something has changed rather than when it is wrong. A memory that was true last quarter and is not true now will quietly shape drafts until you clear it.