My Brand is what Vamos knows about you. It is the one thing worth setting up before anything else, because everything else reads from it.
Explore in Videos is picked from the topics here. Drafts are written in the voice derived here. Your own posts are measured against the account added here. Skip it and Vamos still works, but it writes for nobody in particular.
There are three tabs: Profile, Voice and Context.
Profile
Four written sections.
About you is what you do, who it is for, and what you sell.
Audience is who you are making content for.
Goal is what you want content to achieve, in concrete terms rather than as an aspiration.
Positioning is what makes you different from everyone else in your space.
Write them the way you would explain it to a new hire. Vamos reads them as context on every piece of work, so vagueness here becomes vagueness everywhere.
Content topics
The themes your content keeps returning to, each with a share of your output and subtopics beneath it.
These matter more than they look. Explore in Videos is built from them, along with creators like the ones you follow. Change the topics and Explore changes. Leave them empty and it has nothing to match against.
Keep at least one.
Core ideas
Opinions you would defend, not topics you cover. "Volume times skill equals outcome" is a core idea. "Fitness" is a content topic.
This is the section that stops drafts reading like anyone else's, because it gives Vamos a position to write from.
Audience pain points and benefits
What your audience is stuck on, and what changes once they follow you.
Your socials and website
The accounts you publish from. Adding one turns on tracking, which means Vamos reads your public posts there and uses them two ways: as your performance baseline, and as material for your voice.
Removing a handle stops the tracking. Research and briefs lose it as a reference point, and anything already written stays as it is.
The readiness meter
At the top of the Profile tab is a percentage of how complete your profile is, out of four things: profile depth, content topics, website, and your handle.
It sits on the Refine with Vamos button, which has Vamos fill in what it can from your posts and website, then interview you for whatever is missing. That is faster than filling in boxes and usually produces better answers.
Voice
Your voice is learned from your posts and writing, or built from a few answers in chat. See Teach Vamos your voice.
Context
Three parts: Rules, Memory and Files.
Rules
Things Vamos must always or never do, in your own words. Vamos follows them on every piece of work. You can paste a script structure straight in, up to 8,000 characters.
Memory
Facts Vamos has saved about you from your chats, so you stop repeating yourself. You can see them here, and Memory can be switched off. See How Memory works.
Files
Documents, notes, links and pasted text that Vamos can pull facts from. Useful for a brand guide, a product sheet, or a transcript of you talking.
Up to 4 MB per file. Images are not accepted here, though you can attach them in chat.