Collecting WhatsApp Opt-ins via a Popup
Two-step popups are an effective method for collecting WhatsApp opt-ins on your website. Here’s how to set them up to maximize your conversions.
1. Why Use a Two-Step Popup?
Progressive Engagement: Dividing the request into two steps increases the likelihood that users will complete the process.
High Conversion Rate: If a customer provides their email at step 1, there’s up to a 70% chance they’ll also provide their WhatsApp opt-in at step 2.
Motivating Incentive: Offering a reward at step 2 can further boost conversions.
2. Structure of a Two-Step Popup
Step 1: Collect the Email Opt-in
Goal: Obtain the customer’s email address.
Design:
Engaging, clear, and concise text.
Example: "Get our best offers exclusively. Enter your email to stay updated!"
Input field for the email + CTA button (e.g., "Sign Up" / "Continue")
Step 2: Collect the WhatsApp Opt-in
Goal: Obtain the customer’s WhatsApp number.
Conversion Booster: Add a second incentive to encourage participation.
Examples of incentives:
"Double your chances of winning our contest by adding your WhatsApp!"
"Get an extra discount on your next purchase by signing up via WhatsApp."
"Join our exclusive channel led by our founder and receive early access to tips and advice."
Design:
Convincing text highlighting the benefits.
Input field for the WhatsApp number + CTA button (e.g., "Add WhatsApp")
3. Tips to Maximize Conversions
Popup Timing: Display the popup at the right moment, such as after a few seconds of browsing or just before the user exits the page (exit intent).
Clarity and Transparency: Explain how the information will be used and reassure customers about their privacy.
Simplicity: Keep the steps quick and easy to complete.
4. Example Popups
Step 1 Text:
"Be the first to know about our exclusive offers. Sign up with your email now!"Step 2 Text:
"Thank you for signing up! Add your WhatsApp number and double your chances of winning our contest."
