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What is an Offer Blackout?
What is an Offer Blackout?
Huong Pham avatar
Written by Huong Pham
Updated over 2 years ago

What is an Offer Blackout?

Offer Blackouts allows businesses to make specific Main Offers appear as "unavailable" online. While the offer remains visible to potential customers, they won't be able to purchase it during the blackout period. This strategy is particularly useful when businesses want to guide users towards other offerings.

Why Use an Offer Blackout?

  • Strategic Offer Management: By blacking out certain offers, businesses can strategically channel demand towards other offerings, perhaps those with higher margins or surplus inventory.

  • Maintain Visibility: Even when blacked out, the offer remains visible, ensuring that potential customers are aware of its existence for future considerations.

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