Estimating Your Earnings:
Follower count
Engagement rate
Content quality and niche
Audience demographics
How Brands Decide Payments in Campaigns
In each campaign, brands choose how they want to reward influencers. They can select one or more of the following:
Gift-based – Sending free products in exchange for content.
Commission-based – Payment based on sales or performance.
Fee-based – A flat-rate payment for participation.
Some campaigns even combine multiple incentive types.
Brands also set influencer criteria, such as:
Minimum follower count
Platform (Instagram, TikTok, YouTube, etc.)
Niche or category
Engagement rate
Important Notes
Because each brand decides the incentive type and criteria, the amount you can earn isn’t fixed.
Your earnings will depend on the type of collaboration and the agreement you reach with the brand.