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How to analyze influencer profiles with Heepsy
How to analyze influencer profiles with Heepsy

Audit influencers with Heepsy's advanced reports.

Sarah avatar
Written by Sarah
Updated over a week ago

Heepsy offers complete statistics for every influencer on our platform, providing essential information for choosing the right influencers for your campaign: follower growth, engagement rate, audience authenticity, and much more!

Inside Heepsy’s creator's database, you will find a minority of vetted creators who have signed up on the platform and added more information about their social media profiles. These are called opted-in influencers and you can differentiate them by the green badge next to their profile pic.

Profile preview

When you open a profile, you get a quick overview of essential information to help you determine if the influencer aligns with your criteria. In this preview, you'll find:

  • Profile picture, username, and location. Get a sense of the influencer's identity.

  • Profile tags. Categories indicate the type of content they generate.

  • Public email and New email button: easily reach out to influencers.

  • Make a Payment: Pay influencers safely through Heepsy.

  • Verification status (only for opted-in). Indicates if the social networks are verified and the creator is registered on Heepsy.

  • Direct link to social media profile and bio. Quick access to their social media profile.

  • Recent followers and engagement data. Stay updated on their audience and engagement rates and update them if necessary.

  • Latest post details. Insights into the latest content, including likes and comments.

  • Creator's official fees (only for opted-in). Rates per Instagram posts, reels, and stories; TikTok videos and Youtube videos.

Top right, you'll find buttons for various actions, such as:

  • Refresh Data: If you believe the information is outdated (refreshable once every 24 hours).

  • Add Profile to Lists.

  • Add Profile to Boards.

  • Copy URL. Share the influencer's Heepsy profile.

  • View Profile in Another Tab.

Top left, you'll discover tabs dedicated to actions directly involving the influencer, communication history, shared media, and payment records.

Unlocking a Report

Heepsy provides in-depth reports with analytics, including:

  • Publication Insights

Engagement metrics, weekly post frequency, content reactions, and publication recency (Available for Instagram, TikTok, and YouTube).

  • Creator Uploaded Insights (only for opted-in creators)

Real insights about followers (location, age, gender), impacts/views, and clicks on content.

  • Audience Insights

Estimated with AI and based on real stats from similar influencers in terms of location, content and number of followers; covering follower evolution, authenticity, language, and interests (available for Instagram and TikTok).

With Additional data on age, gender, and interests for YouTube profiles.

  • Mentions and Hashtags:

Track content where the influencer mentions brands, along with engagement information.

If you believe the data is outdated or inconsistent, contact support, or please report it with the little flag icon in each box, and our team will investigate further.

Before diving into influencers’ profiles, be sure to check the results & report limits on our pricing page for a seamless experience.

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