This guide outlines the key differences between Sponsored Advertising Campaigns and Brand Posts within the Retail Partner Portal.
Sponsored Advertising Campaigns
Audience Reach: Sponsored ads are designed to reach potential customers within a defined geographic radius of your outlet.
Placement: These ads appear on users’ social media feeds as paid placements, often integrated with native content.
Customization: Automatically personalized with your Outlet Display Name and Location Tag.
Objective: Drive local awareness and foot traffic by targeting users who may not yet follow your page.
Brand Posts
Audience Reach: Brand Posts are published directly to your social media followers.
Customization: You can personalize the message, add visual assets, and schedule the post for a specific time and date.
Engagement Focus: These posts are ideal for community engagement, brand storytelling, and product highlights.
Control: You retain full control over the content, timing, and tone of the message.