Sales Pages is an AI-powered content generation feature within Atlas that lets you create high-converting marketing pages for your Shopify products. Instead of standard product pages, Sales Pages use editorial-style formats designed to guide visitors through the buying journey using storytelling and persuasive content.
Sales Pages are available on all paid Atlas plans.
In this article:
What makes Sales Pages different from product pages
A standard product page presents your product directly with images, a description, pricing, and an Add to Cart button. Sales Pages take a different approach. They use storytelling, editorial formatting, and persuasive content structures to engage visitors before leading them to a purchase.
Think of Sales Pages as the content someone would read before clicking through to your product page. They build trust, highlight benefits, and create an emotional connection with the reader. This makes them ideal for use in paid advertising, email campaigns, or as landing pages for social media traffic.
Content types: Listicle vs. Advertorial
Atlas offers two Sales Page formats. Each serves a different purpose depending on how you want to present your product.
Listicle - A numbered list format, similar to "Top 10" or "8 Reasons Why..." style content. This format is scannable, quick to read, and works well when your product has multiple distinct benefits you want to highlight. Listicles are a strong choice when you're targeting busy readers, focusing on SEO, or want comparison-style content.
Advertorial - An editorial article format that reads like genuine content rather than an advertisement. This format uses storytelling and narrative to explain your product in depth, build credibility, and create an emotional connection with the reader. Advertorials work best when your product needs a story-based explanation, you want to build trust through narrative, or you're targeting engaged readers who want to understand the full picture before buying.
Which should you choose?
If your product has clear, distinct benefits that can be listed out, go with a Listicle. If your product benefits from context, storytelling, or a deeper explanation, choose an Advertorial. You can also create both types for the same product and test which performs better with your audience.
How to create a Sales Page
Open the Atlas app from your Shopify admin.
In the left-hand menu, click Sales Pages.
Click the Create sales page button in the top right corner.
Optionally, configure your Research Context (more on this below).
Select your content type: Listicle or Advertorial.
Select the theme where the Sales Page will be added.
Click Browse products and select the product you want to create the Sales Page for. Sales Pages pull from products already in your Shopify store, so the product needs to be added to Shopify first.
Click Generate listicle or Generate advertorial (depending on your selected content type) to start the generation.
Using Research Context for better copy
The Research Context field is optional but can significantly improve the quality of your generated Sales Page copy.
Atlas uses an Ideal Customer Profile (ICP) to generate targeted, direct-response copy. By default, Atlas auto-generates this ICP based on the product information. However, if you have your own customer research, you can provide it for more tailored results.
You have three options:
None (Use auto-generated ICP). Atlas will create the ICP automatically based on the product data. This is the default and works well for most cases.
Enter research text. Paste your own customer research, audience notes, or ICP details directly into the text field.
Upload document (PDF/DOCX). Upload a research document containing your customer insights, market research, or ICP data.
If you're running paid ads or targeting a specific audience segment, providing your own research will help Atlas generate copy that resonates more strongly with that audience.
What gets generated
Listicle output includes:
A headline in a numbered format (e.g., "8 Reasons Why [Product] Could Be the Secret to [Benefit]")
A product summary section
Numbered list items with bold benefit statements and supporting text
Product images placed throughout the content
A promotional banner with offer text and countdown timer
A trust badge with star rating and customer count
An auto-generated author byline and publication date
Advertorial output includes:
An editorial-style headline
A story-driven introduction
Narrative content sections with product features woven into the story
Call-to-action elements throughout the page
A promotional banner with offer text and countdown timer
A trust badge with star rating and customer count
An auto-generated author byline and publication date
Both formats are designed to look and feel like genuine editorial content, which helps build trust with readers who may be seeing your product for the first time.
Managing your Sales Pages
All of your created Sales Pages are listed in the Sales Pages section of the Atlas app. From here you can see each page's title, content type (Listicle or Advertorial), status, and creation date.
You can:
Edit an existing Sales Page by clicking the pencil icon next to it.
Delete a Sales Page by clicking the trash icon.
Create a new Sales Page at any time by clicking the Create sales page button.
There's no limit to how many Sales Pages you can create. You can build multiple pages for the same product using different content types to test which format converts better.