What is Variant Image Generation?
Unlike Product Image Generation which generates one image at a time, Variant Image Generation creates 4 image variations in a single generation. These variations give you options to choose from while maintaining a consistent style.
How It Works
Variant Image Generation uses a style reference image to guide the look and feel of all generated variations. This ensures visual consistency across the 4 images while still providing variety.
How to Generate Variant Images
Step 1: Select Your Product
Click Browse products to select the product you want to generate images for.
Once selected, you'll see:
The product name and handle
A thumbnail of the product
Reference images — Choose up to 4 images of your product to maintain consistency
Step 2: Select Product Category
Choose from the dropdown:
Clothing, fashion & wearables
Beauty & personal care
Home & kitchen
Fitness & outdoors
Electronics
Jewelry & accessories
Step 3: Choose Generation Mode
Mode | Description |
Product | Generates product-only images |
Product + Model | Generates product with an AI model |
If using Product + Model, you'll need to select a saved model from your library.
Step 4: Select Gender
Choose the target gender:
Male
Female
Unisex
Step 5: Select Style Reference Image
This is the key feature of Variant Image Generation.
Click Add image to select a saved image that will serve as the style and pose reference for all generated variations.
The style reference determines:
Overall visual style
Pose and positioning
Lighting mood
Compositional approach
Tip: Choose a style reference that matches the look you want for your product photos. All 4 variations will follow this reference.
Step 6: Add Context (Optional)
In the Context for product images field, add any additional details.
Tip: Click View prompt catalog to browse pre-made prompts you can use or adapt.
This field has a 2,500 character limit.
Step 7: Generate Prompt
Click Generate prompt to create the AI prompt. Review it in the "Your recommended prompt" section.
You can preview different variations using the Preview variation dropdown (e.g., "Variation 1 (user)").
Step 8: Generate Images
Click Generate Images to create your 4 image variations. Generation takes approximately 5-10 seconds per image.
All 4 variations appear in the right panel under "Generated product images."
Step 9: Save Your Images
Review all 4 variations and:
Click the checkbox on images you want to keep
Click Save Selected Images to save only your selections
Click Save All Images to save all 4 variations
Saved images appear in the Saved Images tab.
Prompt Catalog
Variant Image Generation includes a View prompt catalog button. This opens a library of pre-made prompts that you can:
Use directly as-is
Copy and modify
Use as inspiration for your own prompts
This is helpful if you're not sure what context to provide.
Why Use Variant Image Generation?
Benefit | Description |
Efficiency | Get 4 options in one generation instead of generating one at a time |
Consistency | Style reference ensures all variations look cohesive |
Choice | More options to choose from for your product pages |
Speed | Quickly build a library of product images |
Quick Reference
Setting | Options |
Product Category | Clothing & wearables, Beauty & personal care, Home & kitchen, Fitness & outdoors, Electronics, Jewelry & accessories |
Generation Mode | Product, Product + Model |
Gender | Male, Female, Unisex |
Style Reference | Select from saved images |
Context | Optional free text (2,500 char limit) + Prompt catalog |
Output | 4 image variations per generation |