Projects are a way to organize everything you create in Atlas into separate groups. Each project can hold pages, bundles, cart drawers, and AI-generated images, which makes it easier to manage your work when you're running multiple product lines, testing different store concepts, or collaborating on specific campaigns.
Projects are also the foundation for brand consistency in Atlas. When you set up a project's guidelines and theme colors, Atlas uses those settings to generate new content that matches your brand. For details on configuring project settings, see [Customizing project settings].
In this article:
When to use projects
Projects are optional. If you're running a single store focused on one product line, you don't need them. But they become valuable in situations like:
Multiple product lines. Keep your skincare pages and bundles separate from your fitness gear content.
Testing different concepts. Group all the pages, bundles, and drawers for one test so you can evaluate them together.
Seasonal campaigns. Organize everything tied to a summer launch, holiday promotion, or flash sale.
Brand consistency. Set copywriting guidelines and theme colors once per project, and every new page generated under that project follows them automatically.
💡 If you're not sure whether to use projects, start without them. You can always create projects later and assign existing items to them.
Creating a project
There are two ways to create a project:
From the Projects panel
On your Atlas dashboard, find the Projects panel on the left side of the middle section.
Click the + icon next to "Projects."
Enter a name for your project.
Click Create.
From the Create new modal
When you're generating a new page, bundle, or cart drawer, you can create a project on the spot:
Click + Create new in the top right of the dashboard.
In the Create with Atlas AI modal, select what you want to build.
In the Project destination dropdown at the bottom, click + Create a new project.
The project view
Click any project name in the Projects panel to open it. The dashboard view filters to show only items assigned to that project, and a new Project settings tab appears next to Pages, Bundles, Cart drawers, and Images.
Each project shows a count next to its name, for example "Atlas (4)." This count reflects the total number of pages, bundles, and cart drawers assigned to the project. Images are not included in the count.
Click All projects at the top of the Projects panel to go back to the unfiltered view showing everything across your store.
ℹ️ At this moment there's no way to reorder projects in the panel. They appear in the order they were created.
Project settings tab
The Project settings tab only appears when a specific project is selected, never when viewing "All projects." This is where you configure:
Copywriting guidelines. Brand voice, restricted keywords, and target persona inspiration.
Theme colors. A default color palette applied to new pages.
Project settings are completely optional. If you leave them empty, Atlas uses its default AI-generated brand voice, personas, and colors when creating new items, just like it does outside of projects.
For a full walkthrough of everything in the Project settings tab, see [Customizing project settings].
Assigning items to a project
Existing items (pages, bundles, cart drawers, and images) can be assigned to a project from anywhere they appear in Atlas.
From the dashboard
On the dashboard, find the item in the Pages, Bundles, Cart drawers, or Images tab.
Click the + Assign button next to the item.
Select a project from the menu.
From Bundle Deals or Cart Upsells
You can also assign items from their dedicated pages in the sidebar:
Click Bundle Deals or Cart Upsells in the sidebar.
Each item in the list has a + Assign button.
Click it and select a project.
ℹ️ An item can only belong to one project at a time. Assigning it to a new project removes it from the old one.
💡 Already created a bunch of items before setting up projects? No problem. You can assign them retroactively from the dashboard or their respective sidebar pages. However, project settings like copywriting guidelines and theme colors only apply to newly generated items, not to items moved into the project later.
Renaming a project
To rename a project:
Open the project by clicking its name in the Projects panel.
Click the Actions dropdown in the top right.
Click Rename project.
Enter the new name and save.
Deleting a project
To delete a project:
Open the project by clicking its name in the Projects panel.
Click the Actions dropdown in the top right.
Click Delete project.
A confirmation modal appears. Click Delete project to confirm.
When you delete a project, items assigned to it (pages, bundles, cart drawers, images, and landing pages) remain in your store and become unassigned. They're not deleted. Only the activity log entries tied to the project are removed.
⚠️ Deleting a project can't be undone. The project itself and its activity log entries are gone for good, but your content stays safe.
Project destination when creating new items
When you click + Create new to generate a new page, bundle, or cart drawer, you'll see a Project destination dropdown at the bottom of the Create with Atlas AI modal. This dropdown gives you three options:
Select an existing project. The new item will be assigned to that project automatically, and any copywriting guidelines or theme colors you've set for the project will apply to the generated content.
+ Create a new project. Create a project on the spot and assign the new item to it.
Leave it unassigned. Skip the dropdown to generate the item without any project assignment.
You can also pre-select a project destination from the Explore Atlas tools section on the dashboard. Set the Project: dropdown to the project you want, and anything you create from the tool cards below will automatically be assigned there.
[Green callout] 💡 Setting a project destination before you generate saves you from having to assign items manually afterward, and it ensures new pages use the project's brand voice and colors from the start.
Next steps
[Customizing project settings]
[Navigating the Atlas dashboard]