Project settings let you define the voice, style, and look that Atlas should use when generating new pages inside a project. Set them once, and every new page you generate under that project will follow your guidelines automatically.
These settings are completely optional. If you leave them empty, Atlas uses its default AI-generated brand voice, personas, and colors. But if you're serious about keeping your content on-brand, filling them in saves you from having to edit every generated page afterward.
ℹ️ Project settings only apply to pages generated after you configure them. They do not affect bundles, cart drawers, or AI product photos, even when those items are assigned to the same project. Existing pages also keep whatever voice and colors they were originally generated with. Moving an old page into the project does not retroactively apply the settings.
In this article:
Where to find project settings
Project settings only appear when a specific project is selected. To get there:
On the Atlas dashboard, click the name of the project you want to configure in the Projects panel.
A new tab called Project settings appears next to Pages, Bundles, Cart drawers, and Images.
Click Project settings to open it.
The Project settings tab is divided into two sections: Copywriting guidelines and Theme colors.
Copywriting guidelines
The Copywriting guidelines section controls how Atlas writes copy for pages generated under this project. There are three fields:
Brand voice
Describes the tone and voice Atlas should use for AI-generated copy.
Example: "Friendly and conversational, speak to customers like a trusted friend. Use clear, upbeat language and avoid jargon."
The more specific you are, the more consistent your pages will sound. Include adjectives that describe your tone (warm, professional, playful, authoritative), and mention anything you want the AI to avoid (corporate speak, overly formal language, hype).
Restricted keywords
A comma-separated list of words you never want Atlas to use in your copy.
Example: "cheap, discount, clearance, best-ever"
This is useful for avoiding words that don't fit your brand positioning. A luxury brand might block "cheap" and "discount," while a wellness brand might block "miracle" or "cure."
Target persona inspiration
Describes your ideal customer so Atlas can generate personas that match your actual audience.
Example: "Urban women aged 25-40 who value self-care, follow wellness trends, and shop for premium-quality products online."
Include demographics (age, gender, location), interests, buying habits, and values. By default, Atlas auto-generates a persona based on your product data, which works well for most cases. But if you're running paid ads or targeting a specific segment, providing your own persona inspiration helps Atlas write copy that resonates more directly.
💡 The example text you see in each field is placeholder text, not actual saved content. Click any field to replace it with your own guidelines.
Saving your guidelines
After filling in the fields, click Save guidelines at the bottom of the section. Your guidelines will be applied to every new page generated under this project from this point forward.
Theme colors
The Theme colors section lets you define a default color palette for the project. Every new page generated under this project uses this palette by default, though you can still change colors for individual pages when needed.
To open the Theme colors editor, click Change in the Theme colors card.
The Theme colors modal has three parts: a list of preset palettes on the left, a customization panel on the right, and a live preview at the bottom.
Selecting a preset palette
On the left side of the modal, you'll see a scrollable list of preset palettes designed for different niches and vibes:
Beauty
Lifestyle
Health & wellness
Pet
Kids
And more
Each preset shows its four colors side by side along with an archetype tag (Playful, Secure, Calming, Luxurious) that hints at the mood of the palette.
Click any preset to select it. The preview at the bottom of the modal updates live to show how the palette looks.
💡 If your niche doesn't have a dedicated preset, pick the one closest in vibe to your brand, then use the customization panel on the right to fine-tune it.
Customizing a palette from a color
On the right side of the modal, the Customize palette section lets you generate a full palette from a single color.
Click the color swatch under Generate from color.
Pick any color using the color picker
Atlas automatically generates the rest of the palette (Primary text, Background, Surface) to match.
Archetype vibe
Below the color picker, you'll see four Archetype vibe buttons:
Calming
Luxurious
Playful
Secure
Selecting a different vibe changes how Atlas generates the surrounding colors from your chosen color, shifting the overall mood of the palette while keeping your primary color intact.
Editing individual colors
The Auto-generated palette section shows the four color roles in your palette:
Primary button. The color used for main call-to-action buttons. Described by Atlas as a "stark, confident hue for massive click-through rates."
Primary text. The color used for body copy and headlines. Described as offering "perfect readability while avoiding eye-straining pure black."
Background. The main page background color. Described as a "98% bright canvas that naturally compliments without competing."
Surface. The color used for footers and structural UI cards. Described as a "subtle offset for footers and structural UI cards."
You can click any of the four colors individually to open the color picker and adjust that specific role without affecting the others. This is useful when the auto-generated palette is close to what you want but one color needs tweaking.
Hover over the ⓘ icon next to each role to see a short description of where that color is used on generated pages.
Saving your palette
Once you're happy with your palette:
Check the Preview at the bottom of the modal to confirm it looks right.
Click Save palette in the bottom right.
Your palette is now saved as the default for this project. Every new page generated under the project will use it automatically.
ℹ️ You can change the palette for individual pages at any time when editing them. The project palette is a starting point, not a lock.
Next steps
[Understanding Projects in Atlas]
[Navigating the Atlas dashboard]