Store policies are a Shopify setting. Atlas does not generate them, and a store built with Atlas still needs them. They matter more than they look: ad platforms check for them, payment providers require them, and customers look for them before buying from a store they do not know.
In this article:
Where policies live
In your Shopify admin, go to Settings, then Policies.
Fill in each policy.
Save.
Shopify offers a template for each, which you edit. The templates are a starting point rather than legal advice.
The policies you need
Policy | Covers |
Refund policy | Returns, refunds, and the time limits on both |
Privacy policy | What data you collect and how you use it |
Terms of service | The rules for using your store |
Shipping policy | Delivery times, costs and destinations |
Contact information | How customers reach you |
⚠️ Your policies must reflect what you actually do. A refund policy promising 30-day returns you will not honour is worse than no policy, and a shipping policy quoting three days when your supplier takes three weeks generates disputes you will lose.
This matters particularly if you use Atlas's shipping protection module. Whatever your protection description promises should be consistent with your policies.
Adding them to your navigation
Policies are usually linked from the footer.
Go to Online Store, then Navigation.
Open your footer menu.
Add a menu item for each policy, linking to the policy page.
Save.
Many themes add policy links to the footer automatically once the policies exist. Check your storefront before adding duplicates.
Why this matters before running ads
⚠️ Meta, Google and TikTok all check for accessible policies. A store without them can be rejected at review or have its ad account restricted, which is an expensive way to discover the problem.
Before running paid traffic to an Atlas landing page:
All policies filled in and accurate
Contact information genuinely reachable
Policies linked in your footer
Shipping times matching reality
Any claims on your landing page consistent with your policies
💡 Do this before you build the landing page, not after. A rejected ad account takes days to resolve, and it is entirely avoidable with twenty minutes of setup.
Atlas does not write these
Atlas generates marketing pages: product pages, home pages, advertorials and listicles. It does not generate policies, and it should not.
Policies are legal documents specific to your business, your jurisdiction and how you actually operate. A generated policy that does not match your business is a liability rather than a shortcut.
If you need help writing them, Shopify's templates are a reasonable starting point, and a lawyer familiar with ecommerce in your market is the right answer for anything unusual.