Atlas is a Shopify app that uses AI to build the parts of your store that make you money: product pages, landing pages, bundle offers, and a custom cart drawer. Atlas writes the copy from your product data and your own customer research, then publishes the finished pages into the Shopify theme you already use. Your theme stays yours. Atlas adds pages to it rather than replacing it.
In this article:
What Atlas builds
Atlas has four tools. Most stores use more than one.
The page builder generates product pages and full stores. A product page is a single AI-written page for one product. A full store is a home page plus product pages generated together in one build. You can generate from a product already in your Shopify catalog, or from a product URL on Amazon, AliExpress, Alibaba, Etsy, Shopify, or almost any other website.
Landing pages are editorial pre-sale pages built to convert ad traffic. Atlas builds them in two formats: an advertorial, which reads like an article and builds belief with a story and proof before asking for the click, and a listicle, which reads like a ranked list with a call to action after every section. A landing page sends traffic to your product page rather than replacing it.
Bundle Deals puts bundle offers on your product pages: quantity breaks, buy X get Y, multi-product bundles, free gifts, and upsells. Atlas applies the discount at checkout automatically, so customers do not need a code.
Cart Upsells replaces your theme's cart with a custom cart drawer that can carry product upsells, a free shipping progress bar, shipping protection, subscription upgrades, a discount code field, and payment icons.
Bundle Deals and Cart Upsells both support real A/B testing. The page builder does not split traffic, though it can create a variation of a page for you to test yourself.
How Atlas works with your theme
Atlas does not give you a theme and does not change the theme you have. It publishes pages into it, and adds three small extensions that make those pages and offers work on your storefront.
Extension | What it does | Where it lives |
| Required for every page Atlas publishes | Theme settings, App embeds |
| Shows your cart drawer | Theme settings, App embeds |
| Shows bundle offers on product pages | Added as a block on your product template |
ℹ️ Your dashboard has a Theme extensions card showing whether each of these is active on your published theme, with a button to switch on any that are not. It is the fastest way to check whether something is missing.
Because Atlas publishes into a theme you choose, you can build and preview pages against a theme that is not live, then publish that theme when you are ready. Nothing appears on your storefront until you publish it.
How your work is organised
Everything you build in Atlas belongs to a project. A project is a folder for one brand: it holds that brand's pages, stores, landing pages, bundles and cart drawers, and it also stores the context Atlas writes from, including your customer research, your style reference and your saved personas.
That context is the reason projects matter. Once you have set up a project, every new page you build inside it starts from the same audience, the same voice and the same styling, so your pages stay consistent instead of drifting apart.
You can have up to 25 projects, and each project can hold up to 25 items.
What Atlas costs
Atlas has one plan: $39 a month, which includes every feature. On top of the base plan you pay for usage, and only in the three areas where Atlas is producing results for you:
Included each month | Allowance |
Published pages | Up to 10 |
Bundle revenue | Up to $1,000 |
Cart drawer orders | Up to 250 |
Go beyond an allowance and that category moves to a higher tier with a fixed monthly charge. Full tables are in Atlas usage rates and tiers.
New stores start with a 7-day free trial. Nothing is charged during the trial, and cancelling before it ends means you are not billed.
Where to start
💡 If you are not sure which tool to start with, start with a product page. It takes about two minutes, it shows you how Atlas writes, and everything else builds on it.