Landing Pages
All about Landing Pages
By Eddie1 author7 articles
- What landing pages are and when to use themEditorial pre-sale pages built to warm up cold ad traffic before it reaches your product page, in two formats: advertorial and listicle.
- Advertorial or listicle: choosing a formatHow the two landing page formats differ, which traffic each suits, and how to decide without guessing.
- Writing an effective angle and personaHow to describe who the page is for and what it argues, so Atlas writes copy that lands instead of copy that is merely correct.
- How to create a landing pageBuild an advertorial or listicle from one of your products, preview it, and publish it to your theme.
- Previewing and regenerating a landing pageHow to review a landing page before publishing, and how to regenerate it with new instructions when the copy misses.
- How to publish a landing page to your themeChoose a theme, publish the page, and get the URL you will point your ads at.
- Why did my landing page generation fail?Most failures are temporary. Select Try again first, then simplify the angle or switch to a product from your catalog.